Engineering Brand Authority
& Revenue Through
Modern Social Architecture.

We manage ad budgets directly through your own Business Manager account — you always retain full ownership of your account, pixel, and spend history. Our minimum recommended ad spend is PKR 15,000/month for Meta campaigns, though we work with each client to set a budget that aligns with their growth objectives and industry benchmarks. Our management fee is separate from ad spend and covers full campaign strategy, creative production, split-testing, and optimization. Every rupee is tracked and accounted for in your weekly performance report.

You have full visibility and approval authority over every piece of content before it goes live. At the start of each month, we deliver a complete content calendar with all scheduled posts, captions, and creatives inside a shared Google Drive or Notion workspace. You review, leave feedback, and approve directly in the document. Nothing is published without your sign-off. For time-sensitive trend content, we have a fast-track approval channel via WhatsApp with a 2-hour response window to catch viral moments without missing the wave.

All packages include two rounds of revision per content batch. Our production process starts from a detailed brief and brand guideline session, which significantly reduces the need for multiple revision rounds. If a third revision is required, we handle it at no extra charge for the first three months as part of our onboarding period — we believe if you need a third revision, it means our brief process needs improvement, not that you should pay more. For structural changes outside the original scope (e.g., complete rebrand direction shift mid-month), additional production time may be billed at a transparent hourly rate agreed upon upfront.

Platform selection is driven entirely by your audience intelligence, not by what's currently trending. During the onboarding audit, we identify where your target demographic is most active, what format they consume, and where your competitors are winning or leaving gaps. For B2B brands, this typically means prioritizing LinkedIn and YouTube. For product-based consumer brands, Meta and TikTok dominate. For lifestyle, fashion, and food brands, Instagram and Pinterest drive the highest ROI. We present a platform priority matrix in your strategy brief with data justification for every recommendation — you never go onto a platform just to be present on it.

You receive a structured Weekly Performance Snapshot every Monday morning covering the previous 7 days, plus a comprehensive Monthly Deep-Dive Report at the end of each billing cycle. Weekly reports cover reach, impressions, engagement rate, follower net growth, top-performing content, and ad spend efficiency. Monthly reports include ROAS breakdown, CAC (cost per acquisition), audience demographic shifts, content performance ranking, competitor benchmark comparison, and a revised 30-day content and ad strategy based on data findings. All reports are delivered in a branded PDF plus an always-accessible live dashboard connected to your ad account and analytics.